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Zelos is a brand that reflects a true zeal for watch design. In fact, the Greek word for zeal is the inspiration for the brand’s name, which was chosen by founder Elshan Tang as the perfect way to reflect his passion for designer watches. The Singapore native grew up collecting timepieces and had a lifelong dream to design watches himself. In 2014, Tang took his Zelos designs directly to the public with a highly successful crowd funding campaign to fund the launch of the first model the Helmsman
The response to Zelos watches  is owed to the impressive details of these boutique watches. Each of the Zelos timepieces rivals the quality of luxury Swiss timepieces but come with a price tag that is much more accessible to the every day man. All of the Zelos designer watches are produced in limited runs that sell out quickly due to the high demand for the designs. Although the boutique watches differ in their style and inspiration, all of the timepieces are crafted from the finest possible materials, including crazy horse leather, Miyota automatic movement systems, sapphire crystal glass, genuine bronze and 316L stainless steel. Although the watches can easily be worn to the office or for an evening out, they are ruggedly constructed to make them equally as well suited to active wear.