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SISU is a powerful Finnish philosophy - translated into English as strength of will, determination, perseverance, and acting rationally in the face of adversity. The meaning is equivalent in English to "having guts", and the word derives from “sisus”, which means something inner or interior. SISU has a long-term element in it ... it is not momentary courage, but the ability to sustain it.  While the term has origins in the Finnish culture, it is universal in it’s application. Courage, strength and resolve are timeless and admirable qualities in any culture and these are the ideals from which have launched SISU.

SISU rejects conventional ideas when it comes to watch making, and has created a bold, masculine timepiece that we challenge men to wear. Our objective is that of industrial elegance ... to provide a large, substantial timepiece, yet retain a certain elegance and anatomically pleasing aesthetic. With a focus on symmetry and balance, we extend our design language and attention all the way around the wrist. 
SISU demands the best materials that we know to exist and we refuse to compromise at any juncture of design or manufacturing, bringing you a handsome, beautifully crafted watch. From our surgical grade stainless steel cases and Swiss-made mechanical movements, to our gorgeous sapphire crystal lenses and impeccable Swiss craftsmanship, we hope to bring you the finest, most intriguing and inspired product that you have ever touched.