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It all began in 2003, when the first N.O.A collection was designed. The tradition of fine horological workmanship of the Ruefli family, together with the experienced team of professionals, assembled by Nicola and his brother Daniele Andreatta brought to life the world of N.O.A. Based in Switzerland, where our watch-making tradition goes back to the late 19th century, we capitalised on our experience as manufacturers of watch components to launch our brand.
N.O.A, which stands for None Of the Above, is the luxury watch brand for today. Set apart from others through a combination of stylish Italian design, luxury materials and three generations of Swiss watch making expertise.